Farnaz was invited to speak and lecture at Agnes Scott College in Atlanta, GA about her new book, The New World Marketplace. Event was held on October 30, 2012.

Farnaz was a featured speaker at Kettering Executive Network discussing her book, The New World Marketplace, and cultural and demographic trends all businesses need to understand. Event was held on October 1, 2012 in Atlanta, GA.

Farnaz Wallace discusses her new book, The New World Marketplace, and what businesses need to know and embrace to succeed financially in the next 3-5 years.  Farnaz’s segment starts half way in to the show.  Click here to listen.

Angela Harrington Rice speaks with Farnaz Wallace, author of The New World Marketplace, about how shifting role of women is shaping and influencing the marketplace.  Click here to watch this video.

Do you feel that?  It’s the ground moving beneath you.  A rapid cultural shift has occurred over the last decade, but it’s not being addressed.  For better or worse, the world of mad men is dead.  In its place lives a world pulsing with a culturally diverse makeup of social models, relationships, businesses, and leaders.

Parastoo Magazine has invited Farnaz Wallace for a lecture on her new book, The New World Marketplace, for the DFW Professional Iranian-American community on Sunday, June 24th, 2012.  This is a free lecture and open to public, followed by her book signing.  For more details….

Farnaz Wallace is a consultant and speaker who draws on her years as former Executive Vice President and Chief Marketing Officer at Church’s Chicken to discuss the New World Market place and three major macro trends:

To listen or download the first episode of this two-part podcast, click here.

An interview with Womenitics, by Jan Jaben-Ellon – Tuesday, May 1, 2012

Farnaz Wallace, who coined the phrase “New World Marketplace,” fills us in on how women, youth and multiculturalism are radically changing the landscape of business.

WHEN: 4-18-12

TIME: 6 – 8 p.m.

WHERE: Pre-Release Party, Après Diem, 931 Monroe Dr., Atlanta, GA 30308

WHAT: Wallace, a resident of Atlanta, GA, will be available to sign copies of her book, The New World Marketplace:

Farnaz was invited to speak on a panel at Catalyst in Atlanta, GA. The topic was “Sponsoring Women to Success," and the event was held on October 2011.

Walk through the mall, a school or a business office today, and in nearly any city in the country, it will be obvious that “we” is getting trickier to define in terms of race, ethnicity and collective identity. Within relationships, cross-cultural is becoming the norm rather than the exception

Farnaz Wallace was interviewed by Keisha Lancelin, CW 69’s Director of Public Affairs, on a TV show called “Focus Atlanta”, aired 5/29/11.  Farnaz discussed what is the New World Marketplace and what that means to businesses and communities. Watch the video.

2010 Census Data Reveals New World Marketplace Has Already Arrived. There is a $2 trillion marketplace that is up for grabs, and this market can only be defined as multicultural. The question is whether US businesses are ready and willing to make the changes necessary to take advantage of this critical demographic shift.

Chain Leader discusses in this article how Farnaz Wallace’s breakthrough marketing strategy, successful new campaign and lineup of new products, and increased focus on non-TV markets have led to Church’s Chicken’s fifth year of positive same store sales in the United States.

Farnaz Wallace was interviewed by Lucy Soto of Atlanta Woman for her article, Being Authentic, on her successful and inspirational career and life.  Farnaz’s method of and outlook on marketing Church’s Chicken is truly influential and have led to Church’s outstanding results.  

Farnaz Wallace was a featured speaker at Customer Feedback Week on multicultural branding.  Customer Feedback Week focuses on “capturing customer feedback, analyzing the data, and translating the feedback into action” in order to “acquire and retain customers.”

Farnaz Wallace was a featured speaker in a seminar for Coca-Cola’s top executives at the Coca-Cola Headquarters.  Farnaz discussed multiculturalism and diversification in the seminar.  Watch a video clip of Farnaz speaking at this seminar.

Farnaz Wallace spoke on 4 to 6 panels at the Conference on World Affairs, a week long annual conference in Boulder, Colorado. The panel topics that Farnaz spoke on included, profit is not a four-letter word, fast food, slow food, mass consumption, and media.

Farnaz Wallace was a featured speaker at the CMO Conference in Miami. The purpose of the keynote was to discuss the framework of Church’s Value Proposition and multicultural branding strategies that focuses on methods and topics to help get “the right marketing message out to a target demographic.”