The dynamic Farnaz Wallace, author of The New World Marketplace and CEO/Founder of Farnaz Global LLC, will be the opening keynote speaker at the Possible Woman Conference Wednesday April 24 at Atlanta Marriott Marquis. In its 17th year, Possible Woman is an inspiring conference that connects attendees with the growth possibilities in every woman.

Wallace joins international dance star Judith Jamison, choreographer and artistic director emerita of the Alvin Ailey American Dance Theater, who will be the luncheon keynote speaker.

As a former Chief Marketing Officer with Church’s Chicken who drove five years of consecutive sales growth outpacing the category, Wallace coined the phrase The New World Marketplace to define how women, youth and multiculturalism are shaping our future. She is a provocative thinker and an insightful strategist who helps leaders and companies capitalize on cultural macro trends and define their brand’s value proposition and sustainable revenue models in today’s fast-changing marketplace.

Of Iranian background, Wallace immigrated with her family to Louisiana at the age 15. She uses the lessons learned by overcoming issues of ethnicity, gender, class, caste, religious, political, economic and lifestyle experiences to shape her vision and keep it alive. She believes in the spirit’s deep desire for freedom, self-determination and self-expressions to maintain an inner authenticity. She leads others to find authenticity within themselves, their companies and customers.

“Her whole life has been a Possible Woman experience!” said Linda Wind, CEO of Wind Enterprises®, organizer of the annual regional leadership conference. “Her ideas are fascinating and will help makePOWER. PURPOSE. PASSION. Possible Woman 2013 the most dynamic Possible Woman event yet!”

Here’s a sample video of her keynote: