Farnaz featured I n Nation's Restaurant News, May 2009: Exploring the Rewards of Risk

Farnaz Wallace participated in a discussion of foodservice executives presented by Nation’s Restaurant News and the Women’s Foodservice Forum.  The panel “examined both the pros and cons of risk taking in business, including the ways bold choices affect foodservice brands, corporate teams and individuals’ own career development.”  Farnaz explains, “I don’t know if you can drive bottom line without taking risks.  And I think it’s the difference between leading from the front end versus leading from the back end.  And I think you need to do both, and I think one goes with the other.  I have yet to see a company that can grow without taking risks or grow the bottom line without taking risks.”  Read the whole discussion.