Cultural Change Expert explains why women don’t need to man up to be successful leaders

FOR IMMEDIATE RELEASE (by Tate Publishing)

ATLANTA, GA. – It’s The New World Marketplace afterall, and women, youth and multiculturalism are shaping our future.  A rapid cultural shift has occurred over the last decade, but author and thought leader Farnaz Wallace believes it’s not being addressed by businesses and leaders.

“With all the great empowerment initiatives for women today, we are still looking at massive gender inequality in corridors of power,” she said.  “Many great women thought leaders point to re-evaluating business policies to eliminate obstacles that force talented women to choose between family and career, and others point to women’s ambition calling us all to man up–but I believe there are 4 missing links from this important dialogue.”

Wallace breaks these down into four essentials for women to succeed in The New World Marketplace Leadership: Inner-authenticity, Being the woman leader other women want to work for, Re-defining Power, and Avoiding all gender stereotypes.

“I’ve always believed once you gain trust and respect, love always follows,” she said.  “But how can women gain trust and respect if they’re trying to be someone they are not?”  Wallace believes it’s far more important to find the richest, fullest expression of one’s authentic self, and spend majority of time in strength and passion and generate results, versus trying to fit into a perceived cultural norm.

“Research shows that women have a tougher time working for women,” she said.  “To be a successful leader, people of all ages, cultures, race and gender must want to follow and work for you, specially other women.  Men and women largely agree on life goals. It is the position of power and domination that differentiates us, not just between men and women, but also among women ourselves.”

“That’s even more of an important toptic than gender inequality because the old business culture of command and control doesn’t work for men or women,” she said.  Wallace believes it is time to redefine power as less need to limit or control others, and define power as affiliation, linking and partnership–a blend of hard and soft powers, she calls it “smart” powers.  “Women don’t need to man up to be successful, they need to possess smart powers,” she said.

“Women are different than other women, just as men are different than other men, why the continuous focus on gender stereotyping?” she asks.  “I believe if we want to achieve gender equality, we must first stop gender stereotyping for it serves no purpose other than protecting traditional orthodoxies that have held women back for generations.”

Wallace is a thought leader, speaker, and strategic consultant focused on helping companies capitalize on cultural macro trends in today’s fast-changing marketplace. She is the published author of the book, The New World Marketplace, and presently resides in Atlanta.